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Director / Editor: Victor Teboul, Ph.D.
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Teaser campaigns have become one of the music industry’s most powerful marketing tools

By Makarand Gulawani, Associate Professor, Triffo School of Business, MacEwan University
How Drake’s ice stunt, Ariana Grande’s Petal teaser campaign and Taylor Swift’s ‘Toy Story’ song became a masterclass in modern music marketing.The Conversation


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