Influencers are promoting dangerous peptides on social media – and regulators are struggling to keep up

By Luke Cox, Lecturer in Sport Integrity, Swansea University
Timothy Piatkowski, Senior Research Fellow in Public Health, The University of Queensland

Once confined to niche bodybuilding forums and hardcore gyms, unproven injectable peptides are now being openly marketed online to the average gym-goer by social media influencers – and regulators struggling to keep up.

Across Instagram, TikTok or YouTube, unapproved and harmful peptide products are being promoted as shortcuts to fat loss, anti-ageing,…

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