Why does squishing NeeDoh, slime, or putty feel so satisfying?
By Susan Rowe, Associate Professor in Clinical Psychology, Bond University
Amy L. Kenworthy, Professor of Management, Bond University
Daniel Brennan, Assistant Professor, Transformation CoLab, Bond University
NeeDoh is the latest squishable toy to go viral. But not all sensory objects are toys. Here’s the difference and why it matters.
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Thursday, April 30, 2026