A probe into ‘forever chemicals’ in activewear lays bare fashion’s greenwashing problem
By Caroline Swee Lin Tan, Associate Professor in Fashion Entrepreneurship, RMIT University
Saniyat Islam, Associate Professor, Fashion and Textiles, RMIT University
Fashion brands promise sustainability. But a formal investigation into Lululemon reveals a deeper problem: green claims that no one is required to prove.
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Tuesday, April 28, 2026