Director / Editor: Victor Teboul, Ph.D.

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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Perseverance doesn’t always pay off for companies – sometimes it’s better to ‘fail fast’

By Scott Friend, Professor and Schaefer Endowed Chair in Marketing, University of Dayton
Kumar Rakesh Ranjan, Professor of Marketing, EDHEC Business School

Business culture has long embraced grit as a winning value. But modern examples show that companies will do better if they acknowledge mistakes quickly and pivot.

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