The Duolingo taxi test – could being rude to the driver cost you your dream job?

By Janina Steinmetz, Professor in Marketing, Bayes Business School, City St George's, University of London

Duolingo recently revealed a seemingly genius trick to assess candidates for a senior position. Hiring managers at the language-learning app read applications and cover letters, scheduled phone interviews and asked all the usual questions about skills and ambitions. But they also found out about how the candidates behaved in the taxi ride to the interview – and it cost one candidate a senior position.

The idea behind the recruitment approach is that if someone is rude…

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