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Investir dans l’art… puis dans les artistes : les nouvelles collaborations des entreprises

(French version only)

By Thomas Blonski, Professeur assistant en stratégie et entrepreneuriat, ICN Business School
Pierre Poinsignon, Enseignant-chercheur, Burgundy School of Business

Au-delà de l’achat d’œuvres, des relations beaucoup plus fortes se nouent entre les artistes et les entreprises, dessinant un nouveau modèle de collaboration.

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