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Parler de la beauté des entreprises ? Pas si absurde que cela !

(French version only)

By Pierre-Jean Benghozi, Professeur économie-gestion, École polytechnique
Antonio Strati, professeur de sociologie de l'organisation, University of Trento

Parler de la beauté d’une entreprise, de son business model a-t-il un sens ? Pourquoi ne pourrait-on pas combiner esthétique et économie ?

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