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Entre paillettes et éthique : l’influence responsable est-elle un mirage ?

(French version only)

By Charlène Carreteiro, Doctorante en sciences de gestion, Université d’Orléans

Aussi critiqués que consultés, les influenceurs sont devenus des acteurs majeurs du marketing. La question d’une influence sensible est d’autant plus essentielle.

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