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Demain, qui produira les récits qui façonnent nos sociétés ?

(French version only)

By Tom van Laer, Professor of Persuasive Language and Storytelling, SKEMA Business School

Les biens culturels, et notamment les séries et les films, ont un rôle immense à jouer : ils forment un écosystème de récits, qui influence la société dont il est le reflet. À ce titre, continuer d’en financer la diversité est fondamental.

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