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‘Vas Madness’ shows the power of messaging on men’s contraceptive decisions

By Jenna Vinson, Associate Professor of English, UMass Lowell
Bracket-busting upsets, Cinderella stories, OT buzzer beaters – March Madness is here! Or, as some urologists think of it, vasectomy promotion season.

Since 2004, urologists have been promoting vasectomies every March, promising patients who elect the procedure an excellent…The Conversation


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