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Quand le silence des clients devient un vrai risque commercial

(French version only)

By Pierre-Olivier Giffard, Enseignant et directeur du département Marketing, Entrepreneuriat et Développement commercial, ESCE International Business School
Anthony Chung Chai Man, Assistant Professor, ESCE International Business School

Les avis des clients sont plus complexes à comprendre qu’on ne le croit. En particulier, il faut être vigilant sur le silence qui n’est pas toujours le signe d’une approbation.

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