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Des nudges au marketing social systémique : du petit geste au grand changement

(French version only)

By Jean-Damien Grassias, Associate professor, Université Paris-Saclay
Yolande Piris, Professeure des Universités, Université Bretagne Sud (UBS)

Dans certaines circonstances, le nudge ne produit pas le résultat attendu. Plutôt que de le condamner, il importe de l'adapter, notamment pour tenir compte des effets des systèmes complexes.

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