From gym to jawline: What looksmaxxing says about modern masculinity
By Jillian Sunderland, PhD candidate in Sociology, University of Toronto
Jordan Foster, Assistant Professor, Sociology, MacEwan University
Amid a masculinity crisis driven by status anxiety and socioeconomic shifts, young men and boys are turning to physical transformations to assert dominance and self-mastery.
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Thursday, March 19, 2026