Sophie Devine’s record cricket contract can’t disguise a stubborn pay gap in NZ women’s sport
By Hoani Smith, Lecturer in Sport Management and Sport Science, Lincoln University, New Zealand
Erin Roxburgh, Lecturer in Management, Te Herenga Waka — Victoria University of Wellington
Stacey Niao, Lecturer, School of Health Sciences, University of Canterbury
For most elite women athletes, professional sport still doesn’t pay enough to make a living. But strategic investment will grow their visibility and earning power.
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Tuesday, March 17, 2026