The graduate jobs market is tough right now. An entrepreneurship expert explains how to go it alone

By Spinder Dhaliwal, Reader in Entrepreneurship, Westminster Business School, University of Westminster

For entrepreneurs, something that starts out as a simple idea can transform into a thriving business that brings financial rewards, confidence and personal growth. These days, graduates may look at forecasts for a tightening jobs market and decide their future is as an entrepreneur rather than an employee.

The business world is brimming with opportunity. I have researched entrepreneurship for years, and have found that rapid technological evolution, shifting consumer preferences and a growing focus on sustainability…

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