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Social media has supercharged real estate marketing – and made it cheaper. But it also brings risks

By Piyush Tiwari, Professor of Property, The University of Melbourne
Godwin Kavaarpuo, Lecturer in Property, The University of Melbourne
Samuelson Appau, Associate Professor of Marketing, Melbourne Business School

Social media has changed the game for real estate advertising. But it creates new risks we need to manage carefully.

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