Australia may ban infant formula advertising. Here’s what the online ads actually say

By Madeleine Stirling, Research Assistant, ARC Centre of Excellence for Automated Decision-Making & Society, The University of Melbourne
Christine Parker, Professor of Law, The University of Melbourne
Daniel Angus, Professor of Digital Communication, Director of QUT Digital Media Research Centre, Queensland University of Technology

Recently, the federal government released a consultation paper seeking input on whether it should introduce legislation to prevent or restrict infant formula marketing in Australia. The consultation is open for submissions until April 10.

Until February 2025, Australian formula brands were under a voluntary agreement not to advertise formula products for babies aged 0 to 12 months, in order to support and protect breastfeeding.

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