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Les logos « éthiques » influencent-ils vraiment nos achats ?

(French version only)

By Véronique Collange, Maître de conférences HDR Sciences de gestion, Université Bourgogne Europe

Bio, commerce équitable, origine locale… les logos se multiplient sur les emballages. Mais ont-ils réellement un impact sur les décisions d’achat ? Ou ne sont-ils qu’un vernis marketing de plus ?

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