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Carmat, Ynsect… quand les pépites industrielles françaises tombent dans le gouffre de Moore

(French version only)

By Norchene Ben Dahmane Mouelhi, Marketing, ESCE International Business School
Anthony Chung Chai Man, Assistant Professor, ESCE International Business School
Soraya Zouari, Maitre de Conférences en marketing, Université de Reims Champagne-Ardenne (URCA)

Quand deux jeunes pousses leaders de la « Start-up Nation » sont en grande difficulté, c’est qu’elles se retrouvent face au mur des réalités. L’autre nom du gouffre de Moore ?

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