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How shaming unethical brands makes companies improve their behaviour

By Janet Godsell, Dean and Professor of Operations and Supply Chain Strategy, Loughborough Business School, Loughborough University
Nikolai Kazantsev, Postdoctoral Researcher, Institute for Manufacturing, University of Cambridge

The real cost of what we buy is often hidden but demanding greater transparency from brands is one of the most powerful climate actions available to citizens.

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