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Pourquoi la conscience pourrait être le prochain atout concurrentiel du luxe

(French version only)

By Stefan Markovic, Full Professor and Head of Marketing Department, Neoma Business School

Le secteur du luxe doit relever de nombreux défis. Sa raison d’être mérite un nouvel examen pour aller vers un luxe moins tape-à-l’oeil et davantage conscient. Des exemples existent.

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