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La Saint-Valentin échappe aux marques : comment les individus réinventent ce rituel

(French version only)

By Cindy Lombart, Professeure de marketing, Audencia
Didier Louis, Maître de conférences, techniques de commercialisation, IUT de Saint-Nazaire, Nantes Université

Si elle persiste, la Saint-Valentin change de sens. De plus en plus, les individus cherchent à s’émanciper du modèle marchand.

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