Tolerance.ca
Director / Editor: Victor Teboul, Ph.D.
Looking inside ourselves and out at the world
Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Why brands can become emotional lifelines in times of crisis

By Laetitia Mimoun, Associate Professor in Marketing at ESCP Business School, ESCP Business School
Julien Schmitt, Professeur de Marketing, ESCP Business School
When times are tough, household brands and consumer rituals provide a source of comfort, reaffirming family identity and a sense of togetherness.The Conversation


Read complete article

© The Conversation -
Subscribe to Tolerance.ca


Follow us on ...
Facebook Twitter