Bad Bunny is a controversial pick for the Super Bowl – and that’s the point
By Belinda Zakrzewska, Assistant Professor of Marketing, University of Birmingham
Flavia Cardoso, Associate Professor in Business and Economics
Jannsen Santana, Assistant Professor in Marketing, TBS Education
Bad Bunny’s rise is inseparable from his activism, which is woven into his artistic choices, television appearances and live performances.
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Thursday, February 5, 2026