‘Inoculation’ helps people spot political deepfakes, study finds

By Bingbing Zhang, Assistant Professor of Journalism and Mass Communication, University of Iowa

Informing people about political deepfakes through text-based information and interactive games both improve people’s ability to spot AI-generated video and audio that falsely depict politicians, according to a study my colleagues and I conducted.

Although researchers have focused primarily on advancing technologies for detecting deepfakes, there is also a need for approaches that address the potential audiences for political deepfakes. Deepfakes are becoming increasingly difficult to identify, verify and combat…

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