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French (Dry) January : les consommateurs de vins sans alcool consomment de l’alcool

(French version only)

By Rossella Sorio, Professeure Associée, Département Marketing ICN BS, ICN Business School
Insaf Khelladi, Full Professor en Marketing, Excelia
Sylvaine Castellano, Directrice de la recherche, EM Normandie

Après le Dry January, place au French January : boire avec modération, boire autrement ou ne pas boire. Témoignages de consommateurs français de vins « nolo » (« no-low », c’est-à-dire avec ou sans alcool).

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