The circular economy may not be taking off: Here are six ways stakeholders can make it happen

By Arne De Keyser, Professor of Marketing, EDHEC Business School
Katrien Verleye, Associate Professor of Service Innovation, Ghent University

Around the world, governments and businesses are talking more and more about the need to move from today’s “take, make, waste” economy to a circular one, where products are designed to last, materials stay in use, and waste is dramatically reduced. On paper, the case is compelling: recent assessments show that shifting to a circular economy offers both a major climate opportunity and a significant economic one. A study from the European Commission’s…

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