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Gifts of gym memberships and Botox treatments can lead to hurt feelings – and bad reviews for the businesses

By Linnéa Chapman, Assistant Professor of Marketing, Florida International University

How would you feel if someone gave you a gym membership as a holiday or Valentine’s Day gift?

What about Botox?

Laser hair removal?

Services like those are part of the estimated US$48 billion self-improvement industry. Does this suggest that many people would appreciate self-improvement gifts?

Retailers seem to think so.

The Planet Fitness chain of gyms encourages buying workout…

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