What makes people more likely to give to charity after a disaster: new research
By Natalina Zlatevska, Professor of Marketing, University of Technology Sydney
Aimee E. Smith, Postdoctoral Research Fellow in the Net Zero Observatory, The University of Queensland
After a disaster, getting help from people who are distant and unaffected is crucial. This is how charities can encourage generosity through connection.
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Sunday, January 18, 2026