Fast fashion: why changes in return policies don’t do enough to address environmental damage

By Anastasia Vayona, Postdoctoral Research Fellow in Social Science and Policy, Faculty of Science and Technology, Bournemouth University

Online fashion retailer Asos recently introduced additional fees for customers who return lots of items, marking a significant shift in the fast fashion model that has relied on free, frictionless return policies as a key competitive advantage.

And now the fashion retailer has introduced a new tool to show shoppers exactly what their return rate is, and if they are about to incur a fee. The new policy is aimed at encouraging shoppers with the highest…

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