The rise and fall of Babycham – the sparkling pear drink that sold the champagne lifestyle at a small price

By Steve Parissien, Lecturer in Architectural History, University of Oxford

As a cultural historian who has worked with and lectured on the drinks industry for many years I was asked to write a book about post-war Britain and the drinks that made it. I immediately knew I had to include Babycham – a post-austerity tipple that had made Britain smile.

Britain in the early 1950s was gradually emerging from the shadow of war and was dealing with bankruptcy and post-war shortages. By the time of Queen Elizabeth II’s coronation in 1953, British manufacturing was getting back on its feet.

In that year, a little-known Somerset brewery, Showerings, hit upon…

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