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What to do if you fail at your new year resolution

By Janina Steinmetz, Professor in Marketing, Bayes Business School, City St George's, University of London

Every year, many of us bravely announce our resolutions for the new year. A glass of champagne on New Year’s Eve might add to our confidence in our ability to do better in the coming year and save more, spend less, eat better, work out more, or binge-watch less.

But most of our resolutions fail. Even within the first weeks after New Year’s Eve, the

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