Deepfakes leveled up in 2025 – here’s what’s coming next

By Siwei Lyu, Professor of Computer Science and Engineering; Director, UB Media Forensic Lab, University at Buffalo

Over the course of 2025, deepfakes improved dramatically. AI-generated faces, voices and full-body performances that mimic real people increased in quality far beyond what even many experts expected would be the case just a few years ago. They were also increasingly used to deceive people.

For many everyday scenarios — especially low-resolution video calls and media shared on social media platforms — their realism is now high enough to reliably fool nonexpert viewers. In practical terms, synthetic media have become indistinguishable from authentic recordings for ordinary people and,…

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