How ChatGPT could change the face of advertising, without you even knowing about it

By Nessa Keddo, Senior Lecturer in Media, Diversity and Technology, King's College London

Online adverts are sometimes so personal that they feel eerie. Even as a researcher in this area, I’m slightly startled when I get a message asking if my son still needs school shirts a few hours after browsing for clothes for my children.

Personal messaging is part of a strategy used by advertisers to build a more intense relationship with consumers. It often consists of pop-up adverts or follow-up emails reminding us of all the products we have looked at but not yet purchased.

This is a result of AI’s rapidly developing ability to automate the advertising content we are…

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