Millennials enjoy creative tourism – new research uncovers a business opportunity for South Africans
By Gijsbert Hoogendoorn, Professor in Tourism Geography, University of Johannesburg
Anneli Douglas, Associate Professor of Tourism Management, University of Pretoria
Greg Richards, Professor of Leisure Studies, Tilburg University
Younger South Africans who have the money to travel locally are keen on learning culturally relevant and creative skills while on holiday.
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Monday, December 22, 2025