Planning your next holiday? Here’s how to spot and avoid greenwashing

By Rawan Nimri, Lecturer in Tourism and Hospitality, Griffith University
Liz Simmons, Assistant researcher, Griffith University
Salman Majeed, Associate Professor, University of Technology Sydney

More of us than ever are trying to make environmentally responsible travel choices. Sustainable travel is now less niche and more mainstream, with 93% of travellers in one survey saying they would consider sustainable choices.

Accordingly, an increasing number of hotels have become certified. This means they have been officially checked and approved to meet sustainability standards by an independent organisation.…

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