Digital detox: how to switch off without paying the price – new research

By Quynh Hoang, Lecturer in Marketing and Consumption, Department of Marketing and Strategy, University of Leicester

Switching off can be surprisingly expensive. Much like the smoking cessation boom of the 1990s, the digital detox business – spanning hardware, apps, telecoms, workplace wellness providers, digital “wellbeing suites” and tourism – is now a global industry in its own right.

People are increasingly willing to pay to escape the technology they feel trapped by. The global digital detox market is currently valued at around…

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