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Christmas trees are more expensive than ever in Colorado — what gives?

By Ali Besharat, Professor of Marketing, University of Denver

The holiday season sparks a significant increase in consumer spending. This year, Black Friday alone saw consumers shell out a record US$11.8 billion. It’s the time of year when many Americans make purchases to decorate for the holidays — lights, ornaments and Christmas trees.

If you bought a Christmas tree in Denver this year, you may have noticed a pretty steep price tag. It turns out that all festive…

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