Driverless taxis are heading to the UK, but it’s still not clear who to blame when something goes wrong

By Paurav Shukla, Professor of Marketing, University of Southampton
Tugra Akarsu, Assistant Professor in Marketing, College of Business, Zayed University

Driverless taxis are a bit like buses. You wait ages for one, and then a fleet arrives all at once. The US firms Waymo and Uber have both said their vehicles will be on the streets of London in 2026.

But as this transport technology speeds towards the UK, it seems to be outpacing any widespread agreement over a basic social contract. Robots are due…

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