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Rage bait: the psychology behind social media’s angriest posts

By John McAlaney, Professor in Psychology, Bournemouth University

“Rage bait” has been named the word of the year by the Oxford University Press. It means social media content that is designed to create a strong and negative reaction.

Posting content intended to antagonise people may not seem like a wise strategy for a social media influencer. But people who post content on social media can make more money if their channel has a high level of engagements – regardless of how positively people…

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