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Noël, la nostalgie et le marketing

(French version only)

By Sasha Séjaï, Doctorante en marketing durable et comportement du consommateur, Université de Caen Normandie
Catherine Allix-Desfautaux, Maître de conférences en marketing, Université de Caen Normandie
Olivier Badot, Professeur titulaire de la chaire "Retailing 4.0", ESCP Business School

Quand le marketing se mue en machine à remonter le temps… il joue sur du velours, mais c’est peut-être notre avenir qu’il hypothèque.

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