Down-ranking polarizing content lowers emotional temperature on social media – new research

By Tiziano Piccardi, Assistant Professor of Computer Science, Johns Hopkins University

Reducing the visibility of polarizing content in social media feeds can measurably lower partisan animosity. To come up with this finding, my colleagues and I developed a method that let us alter the ranking of people’s feeds, previously something only the social media companies could do.

Reranking social media feeds to reduce exposure to posts expressing anti-democratic attitudes and partisan animosity affected people’s emotions and their views of people with opposing political views.

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