Director / Editor: Victor Teboul, Ph.D.

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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

It’s not you – some typefaces feel different

By Andrea Piovesan, Lecturer in Psychology, Edge Hill University

Have you ever thought a font looked “friendly” or “elegant”? Or felt that Comic Sans was somehow unserious? You’re not imagining it.

Typefaces carry personalities, and we react to them more than we realise. My work explores how the shapes of letters can subtly influence our feelings.

When we read, we are not just processing the words. We are also taking in the typeface, which can shape how we interpret…

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