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Ctrl-alt-defy: How Ukrainians have used memes to counter Russia’s propaganda machine

By Michel Bouchard, Professor of Anthropology, University of Northern British Columbia

As Russian tanks rolled towards Kyiv in February 2022, a quick Russian victory seemed assured. But as Ukrainian soldiers fought off Russian invaders, Ukrainian netizens launched waves of memes to provide hope to a nation under existential threat.

These memes often mocked Russian hubris and incompetence, drawing upon news and online clips as fodder to attack Russian propaganda.

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