Motherhood changes how women spend, save and think about money
By Oriane Couchoux, Assistant Professor of Accounting, Carleton University
Gabrielle Patry-Beaudoin, Assistant professor of marketing, Université de Sherbrooke
Research suggests mothers put their children’s future ahead of their own, prioritizing education savings or splurging on non-essential items they believe will make their children happy.
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Sunday, November 23, 2025