Cloth nappies can inspire a feelgood factor that is the secret of long-term behaviour change

By Fatema Kawaf, Professor in Digital Marketing, Nottingham Trent University
Ashleigh Logan-McFarlane, Lecturer in Marketing, Edinburgh Napier University

During the first COVID-19 lockdown, we were both mothers trying to stay sane. Our chats often revolved around nappies, feeding, sleep deprivation and motherhood chaos. Between laughter and exhaustion, cloth nappies kept coming up in conversation.

Just the thought of all that laundry was enough to make us tired. Sure they would help reduce the 4,000–6,000 disposable nappies sent to landfill per child each year, but would they be detrimental to our wellbeing?

Read complete article

~	Taliban’s Mandatory Burqa in Herat Assaults Women’s Autonomy

~	Artificial intelligence is front and centre at COP30

~	Rosalía’s LUX: why the ‘pop-versus-classical’ question misses the point

~	AI won’t replace you – but it will redefine what makes you valuable at work

~	The five best fictional bands in film history

~	What men should know before signing up for testosterone ‘optimisation’

~	As Trump cuts weather forecasting, vulnerable places like Puerto Rico risk losing vital early warnings

~	An east-west divide deeper than the cold war: what I saw on my summer trip to Russia

~	Films like A Kind of Madness and Rose of Nevada are helping us see dementia differently

~	UK to overhaul asylum policy – will the new measures work?