Art deco at 100: why the sleek design aesthetic of the ‘machine age’ endures

By Lynn Hilditch, Lecturer in Fine Art and Design Praxis, Liverpool Hope University

In Paris in 1925, the French government initiated its ambitious International Exhibition of Modern Decorative and Industrial Arts with one specific goal – to showcase and celebrate the excellence of French modern design. This display of innovative ideas contributed to the rise of a ubiquitous design style that became known as art deco.

Originally conceived in western Europe in the 1910s, art deco became dominant in the 1920s and flourished between the first and second world wars. In the US it was known as…

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