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The ‘doorman fallacy’: why careless adoption of AI backfires so easily

By Gediminas Lipnickas, Lecturer in Marketing, University of South Australia

Artificial intelligence (AI) is rapidly becoming commonplace, despite statistics showing that only approximately 7% to 13% (depending on size) of companies have incorporated AI into their regular business workflows.

Adoption in specific business functions is far higher, with up to 78% of companies reporting use of AI tools in at least one business area. And more…

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