How 18th-century politician Charles Fox mastered personality politics long before Trump and Farage

By Callum Smith, Historian of Modern British History & Head of Online Learning, Aberystwyth University

It’s hard to think about politics today without immediately picturing the face of a party’s leader, charismatic or otherwise. Whether delivering a rousing conference speech, squirming through a TV interview, or being caught by a “hot mic”, figures like Nigel Farage, Jeremy Corbyn, Donald Trump and Boris Johnson have dominated the political landscape in recent years.

We often talk about them more than the parties they represent. In many ways, the party has become a faction of its leader. But is this rise in personality politics really anything new? History – particularly 18th-century…

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